Fresh & Fatal was a group project about organic food in the United States. In order to make the concept clear and detailed, we divided the topic into five different subtopics: Why organic food costs more than inorganic; Small Farm vs Large Farm; Food Grown in the US vs Food Grown elsewhere; What actually makes a food “Organic”; and Chemicals used in inorganic foods and their effect on the consumer. For our overall aesthetic for the project, we decided to create the feel of a farmers market. The colors used conveyed the idea of a “farmers market” by using mostly earthy tones.
The main deliverable was several different large format posters for the audience of high-schoolers. The other deliverables were a 3D product and the digital publishing for iPad
Below is presented only the section that I was responsible for in this project.